by Margaret Johnson | Content Marketing, Know-Like-Trust Factor, Sales and Marketing
“Thank you” – arguably one of the top two most polite expressions in any language. We’re taught from toddler-hood to say “thank you” when we’re given something (whether we asked for it or not). Thank you for the gift. Thank...
by Margaret Johnson | Marketing Goals, Sales and Marketing
There’s been a lot published over the years about overcoming the disconnect between Marketing and Sales, right? Recently, in fact, CMO published an article on this very topic. (It’s a pretty good article, but it doesn’t address the heart of the...
