by Margaret Johnson | Content Marketing, Content Strategy
A recent survey and infographic released by SEMRush and The Content Marketing Institute talks about content marketing challenges. While we agree with the findings, we also feel like the conclusions were written for big companies, and not at all helpful for small and...
by Margaret Johnson | Content Marketing, Content Strategy
Ask the Google for “holding a great brainstorming session” and you’ll find over 54,000,000 (yes, 54 MILLION) results. Add in “content marketing” and you’ll find thousands more. No need to wade through all of those (unless you want...
by Margaret Johnson | Content Marketing, Content Strategy, Engagement Marketing
Content Marketing. For some people, it’s a buzzword. For me, it’s a miracle. I absolutely LOVE content marketing. It’s magical. It’s empowering. It’s a beautiful dance that I get to choreograph from my keyboard, or a symphony composed...
by Jason Hoelzel | Content Strategy, Website Page Content
A recent KFBC study estimated that “by 2015, 8 zettabytes of content will be created and shared every day on the internet. To put that in perspective, 1 zettabyte = 8 trillion gigabytes. To put that another way, if you put that information onto floppy disks, the...
by Margaret Johnson | Buyer Personas, Content Marketing, Content Strategy
Throwing spaghetti against the wall to see what sticks doesn’t sound like a great idea, does it? In fact, it can really mess things up. Without a good, solid content strategy, content marketing becomes an exercise in throwing content at leads, hoping something...
by Margaret Johnson | Content Strategy, Email Marketing, Lead Nurturing, Lead Segmentation
What if you could stop wasting time on segmenting leads? Would that save you some time and energy? You bet it would! Yet how many times have we heard marketing consultants say it? How many email packages tell you to create lists based on how you’ve profiled your...
