Our Blog

Stop Saying “Thank You” – Rethinking Thanks

"Thank you" - arguably one of the top two most polite expressions in any language. We're taught from toddler-hood to say "thank you" when we're given something (whether we asked for it or not). Thank you for the gift. Thank you for the meal. Thank you for the ride,...

Lead Segmentation Doesn’t Work Like That

We talk about lead segmentation a lot. A lot of other people talk about lead segmentation, too, and there's a lot of really bad advice running around out there in the interwebs. There are two ways in which lead segmentation can go horribly wrong. Let's talk about...

Content Marketing Challenges – Make It Easy on Yourself

A recent survey and infographic released by SEMRush and The Content Marketing Institute talks about content marketing challenges. While we agree with the findings, we also feel like the conclusions were written for big companies, and not at all helpful for small and...

WWAD? Lessons from the Amazon Marketing Powerhouse

What would Amazon do? No matter the size of your business, whether you're a marketing team of one or twenty, whether you sell one product or service or hundreds to consumers or businesses, there are lessons to be learned from the Amazon marketing powerhouse. This...

Drive Traffic and Build Your List

Your website can be awesome - engaging and starting conversations, with plenty of opportunities for visitors to get to know you and learn how you can help them. Your email marketing can also be awesome, with nurturing sequences deepening the conversation and guiding...

Links in Emails – How Many Should I Have?

We get asked about links in emails a lot. How many links can I have? How many links are too many links? We want to give people lots of choices to click on, right? Well, maybe that's not the right answer. Let me explain. First of all, we coach people that "the money is...

Marketing Results Not So Good? It’s Not Your Fault…

Someone has moved the cheese. Marketing results aren't what they once were. What worked two years ago, five years ago, ten years ago - those tactics don't work any more. Something has changed, and it's a big something. Here's the thing: it wasn't you. It's your...

Attract Leads Who are Perfect For You

What do you do when you want to attract leads who are perfect for you or your business? Leads who could become your customers? And not just any customers, but the kind of customers you really want to have? You know, of course, that everything starts with traffic. It's...

Double Opt-In Requirements – Not So Good for Marketers

Double opt-in requirements are a problem for marketers. Frankly, double opt-in requirements were created by email service providers to protect THEIR sender reputation, THEIR email deliverability rating. The claim was that anyone could put anyone else's info into an...

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