The Power of Real-Time Marketing

When you have the ability to deliver online content easily, tell your leads about it and track who’s interested, being relevant gets easier. Nurturing your leads to sales readiness means continuously and consistently communicating to them about high-value priorities. The only way you can do that is when you have the intelligence to know when you’ve hit the mark.

But building the interest of your existing leads isn’t enough. You need to facilitate growing demand to ensure a continuous stream of new leads step forward. Considering that most people begin their research for new vendors and solutions to problems online, optimizing your marketing content for search results is critical.

Genoo gives you the power to impact the entire process—from generating leads to transforming them into sales-ready opportunities.

The leads you give to sales will be highly qualified and invested in pursuing sales activities. And, won’t it be gratifying when salespeople are clamoring for more of them.

Take a look at what you can do:

Smart Lead Nurturing

Nurturing means getting high-value communications to interested leads to establish top-of-mind presence. By gathering relevant, actionable insights that define your leads' interest levels, results improve. Because, once you know their interests, it's easy to target focused emails to different lead segments, then track their responses and adjust your dialog accordingly to strengthen engagement.

Nimble Microsite Publishing

Launching a product? Sharing specific expertise? Creating a new marketing campaign? Microsites are the answer to focused online content display for targeted audiences. Microsites and landing pages are both easily created and automatically tied to lead activity. You’ll know everything your leads access and view. Change content on the fly if you see a better opportunity to drive interest. If a lead’s interest changes, you’ll be the first to know…and respond.

Effective Demand Generation

Buyers are exercising their control over the purchase process. Being found is highly dependent on search engine optimization. Easily create and assign keywords, meta descriptions and page names to optimize every page on your microsites and landing pages. Once leads find you, encourage them to raise their hands via customized forms that request relevant information.


Interactive Email Marketing

The value of your marketing communications is a direct result of perceived relevance. By leveraging Interest Profiles and Active Segmenting, you’ll know you’re communicating with leads who are interested in specific products and services. Response levels will increase measurably. And, based on those metrics, you can easily communicate whenever you need to.

Relevant Content Management

When you know what your leads are interested in, it’s easy to create and publish the kind of content they’re looking for, whether that’s on a microsite, a landing page, or in an email campaign. With the tools to publish content on the fly, responding to change is fast and easy. Never again be out of sync with your leads’ priorities.