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Mar 1, 2010 - Look For Ways To Manage Your Social Media Time Better
Time becomes more valuable as information becomes more abundant. Kim Albee spoke with WebProNews while at OMS in San Diego about the challenges that SMB marketers face.Jan 26, 2010
Forget the Buyer Persona...What's Your Brand Persona?
Kim Albee recently interviewed Joe Pulizzi of Junta 42 and co-author of the book, "Get Content, Get Customers". In the interview, which will be available in the next couple of weeks, Joe and Kim had some fun ideas emerge. Read Joe's blogpost about one of them... and stay tuned for the full interview!Jan 23, 2010
B2B Content Marketing for SMB Business
Bernie Borges, CEO of Find and Convert, author of Marketing 2.0, and blogger at Optimize This interviews Genoo's Kim Albee for an update on a case study done with Genoo for his Marketing 2.0 book. You can listen to the podcast interview and read the blog post at Optimize This.Jan 13, 2010
8 Ways Genoo is Redefining Affordable & Comprehensive Marketing Automation
Marketing automation provider Genoo announced a host of new features to kick off 2010. These improvements in the form and function of Genoo have already been implemented and are included in Genoo's affordable monthly subscription cost. Find out about the 8 new ways that Genoo is making online marketing automation easier, and more affordable.Sep 29, 2009
MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen
An Interview between Blogger Michael Damphousse and Genoo's President Kim Albee about how social media fits into the B2B Marketing mix.Sep 22, 2009
Genoo's Public Launch Could Expand SMB Automation Capabilities
With price points starting as low as $199 per month and no long term contracts, the public launch of the Genoo Marketing Automation Platform this week aims to open the demand generation tent to more small to mid-sized businesses...Sep 22, 2009
Genoo Puts Microsite Marketing Automation on the Map
I had the opportunity to see some of the latest developments for the upstart marketing automation company, Genoo. As of today, they're out of Beta in full public release with a growing roster of companies that are generating valuable business results...Sep 21, 2009
Genoo Aims to Shake Up Marketing Automation Space
Genoo's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.
With a boatload of advanced features and an affordable price point, Genoo hopes to earn a spot on the shortlist for any marketing automation / lead gen purchase.
Sep 21, 2009
Marketing Automation Provider Genoo Announces Full Public Release
Genoo announced today the public launch of its Genoo Marketing Automation platform, a complete online demand generation and lead nurturing suite created for small to mid-sized businesses.... A full interview with Kurt Theriault of Business Efficacy, a Genoo customer, that details their experience with and usage of Genoo can be streamed at Genoo's website...Sep 18, 2009
The Importance of Lead Nurturing - The SalesBuzz Radio w/Jeff Ogden
A great episode of The SalesBuzz Radio that aired on 9/17/2009 about "The Importance of Lead Nurturing"Jeff Ogden, an entrepreneur and sales marketing expert (and Genoo customer), had some really insightful things to say about lead nurturing best practices on The SalesBuzz Radio show yesterday.
Sep 10, 2009
Is Your Website a Lead Generation and Conversion Machine? - Genoo Launches 'Websites That Deliver'
Find out if your website is just a brochure or if it has what it takes to work as a business tool that helps you grow your business. Are you frustrated with your website and it's ability to generate and capture new leads? Do you have the ability to easily launch new campaigns, and provide relevant follow ups to the leads you generate? Find out what's not only possible but cost-effective and easy, with "Websites That Deliver", a new guide from Genoo, as part of their "Get Hitched; Not Ditched" series, and get smart about your online marketing.Aug 26, 2009
Finally, Powerful and Flexible Lead Nurturing
Genoo launches powerful, flexible, and easy lead nurturing capability. "The way to convert more leads to opportunities is to establish follow-ups that provide relevant messages and content based on what a lead exhibits interest in."Aug 12, 2009
Get Hitched; Not Ditched: Practical Guides for Online Marketing Effectiveness
Genoo publishes a series of guides on practical online marketing effectiveness that provide step-by-step instructions and techniques to improve effectiveness of demand generation, lead capture, and lead nurturing.Aug 5, 2009
Bridge the Gap Between Sales and Marketing with Genoo Marketing Automation and Salesforce.com
"We're a natural fit with Salesforce.com because of the way Genoo tracks lead behavior and creates a rich interest profile that is updated whenever they open an email or visit your website," said Genoo President Kim Albee, "This integration puts that information at a Salesforce users' fingertips without removing the lead from the nurturing campaigns marketing has underway."July, 2009
Genoo's President Kim Albee speaking at MarketingSherpa's 6th Annual B2B Marketing Summit
Kim will be speaking at both MarketingSherpa B2B Marketing Summits being held in San Francisco (September) and Boston (October) on how to use Social Media to create lead-rich online communities. Kim will tell how she leveraged the creation of a LinkedIn group to generate buzz about her company, generate leads, and even how social media online communities can cross pollinate (ie; with Twitter) with one another to create a mutli-layered online presence with only a minimal investment of time.Jan 27, 2009
Online B2B communities: Q&A with Kim Albee
BusinessMedia.co.uk blog interview with Genoo's President, Kim Albee, about creating the B2B Online Marketing Group at LinkedIn to foster relevant conversations about what works and what doesnt in B2B online marketing activities, and the top 3 things Marketers need to pay attention to in 2009.Nov 15, 2008
Be Brave B-to-B Marketers
An Excerpt from an article featured in American Marketing Association's Marketing News Magazine: "Frightening economic times can present marketing opportunities, if you know where to look and how to spend smartly. Here's how to do more with less amidst uncertainty... Now is not the time to panic or pull back on the budget reins. It's the time to think about spending differently, and more effectively, making every dollar do the work of two or three or four."Oct 1, 2008
ClickZ: A New Chapter In Low-Cost Lead Generation
Now every month when the SVP of Marketing shows his top 25 campaigns to the board, he always looks like a hero because his "less than a $1-a-lead" chapter campaign is always ranked near the top. "The board just loves it -- we laugh our heads off that something so inexpensive can be so impactful," he said.Sep 5, 2008
Genoo Sponsors The Sales SheBang - Professional Development for Savvy Saleswomen
Selling today is tough! Genoo knows that the challenge is not just for marketers to connect with leads, but to empower salespeople to personalize their interactions with each potential buyer as the process moves forward. That's why Genoo is sponsoring the Sales SheBang 2008, September 23-24 in Minneapolis, MN. This is a one-of-a-kind professional development event focused on helping salespeople sharpen their skills to stay at the top of their game.Aug 6, 2008
Global software vendor chooses Genoo for online marketing and lead nurturing
Today Genoo announced that Vision Solutions, a leading worldwide provider of high availability and disaster recovery software for IBM Power Systems, is using their on demand lead nurturing and microsite publishing functionality for an eBook series that drives the generation of high quality leads.July 22, 2008
DIY Microsites to the Rescue - a Q&A with Genoo's Kim Albee
Joe Pulizzi's Junta 42 interview with Genoo's President, Kim Albee explores the purpose and power behind Genoo, and why it's what today's marketers need.June 23, 2008
Execute Your Online Marketing Strategy
Sending an email may be easy, but building an expertise microsite, or a number of them, that focus on the needs of a targeted niche can be a challenge - not to mention an expense many budgets can't accommodate with a time line that impacts agility in presenting marketing content. So, I'm excited to say that I've found an option for ease in execution in Genoo.June 16, 2008 New company (Genoo) provides...
Genoo launches into public beta with tools that close the gap between marketing strategy and execution
