Marketing Resources
We've put together some articles to help clarify what's possible with online marketing and marketing automation software, and how you could use it to run more effective online marketing campaigns.
Enjoy!
Social Media Marketing - Bernie Borges
Learn how to bridge the gap in your Social Media Marketing. Bernie Borges and Kim Albee explore engaging and creating leads with Social Media Marketing.Genoo talks with Ardath Albee Part III: Listening Stategies
Do you listen to what your prospects are saying? Did you know that with a proper listening strategy you can not only improve the relevancy of your content, but make creating it easy too? Find out how in this interview.Genoo talks with Ardath Albee Part II: Blogs vs. Corporate sites vs. Microsites
What's the most effective way for you to share relevant content with your target segment - is it a blog? a microsite? how are they different from one another, and how can they make the difference in generating leads and nurturing your relationship with them.Genoo talks with Jeff Ogden of Find New Customers
Learn how to create lead nurturing sequences (auto-responders). Including what frequency, and how to organize.Genoo talks with Ardath Albee
Part I: Mapping Content to Buying Stages
A conversation with Kim Albee, President of Genoo, and Ardath Albee, author of "eMarketing Strategies for the Complex Sale" explores content strategies with limited resources/budget.Marketing Automation: Keeping Relevant Communications Flowing
Online marketing initiatives have a lot of moving parts. You need visibility into all of them in order to produce the results your company expects. If your lead's response to emails is limited to clicks tracked in one system and you only have basic analytics to monitor website traffic, you'll have a problem determining the effectiveness of past results or predicting the success of future campaigns.Success in Demand Generation - Real Issues - Real Answers
Marketing Sherpa recently hosted a teleseminar with Anne Holland, who discussed the challenges companies face with lead generation. The audience submitted over 100 questions on this hot topic. We've summarized some of the concerns that speak to real issues people are experiencing in finding success with demand generation and online marketing.Lead Management - Track and Leverage Lead Interest
According to recent research by the CMO Council, 51% of CMOs say they have fair or little knowledge of the customer. They go on to say, "there is a fundamental need for organizations to be more effective at harnessing, applying and leveraging valuable customer data. Going forward, investing in integrated systems that harvest customer insight is essential to optimizing marketing and business performance."Microsites & Landing Pages for Targeted Content Marketing
Managing your marketing programs is all about delivering communications to your leads, exposing relevant information to prospective buyers and generating interactions that progress to sales opportunities. Much is made about lead generation and management, but without an easy way to deploy content, you may have a cog in the wheel that hinders marketing velocity.Get Found & Learn What Leads Need
Search engine optimization teamed up with a smart lead capture process provide the makings for a strong demand generation engine. In today's market, you need to do everything you can to make it easy for customers and prospects to find you and then to meet their needs when they show interest. A powerful online presence is easy to find, generates interest and fulfills that interest.Optimize Email Marketing & Drip Campaigns
In today's world of online marketing, email is a vital tool for building lasting and profitable customer relationships. According to the Direct Marketing Association, email marketing still brings a $57 return for every dollar spent.Relevant Content Marketing
Content is king. That's true now more than ever. Having the online marketing tools that enable marketers to create, modify and publish the content necessary and most relevant to your target segments is critical.
B2B Online Marketing Pros Website
B2B Online Marketing Pros is a website for B2B Online Marketers that aggregates information on relevant online marketing subjects and topics, to provide busy B2B Online Marketers with information that will assist them in strategy, design, and execution of their online marketing initiatives.
B2B Online Marketing LinkedIn Group
The "B2B Online Marketing" group on LinkedIn is a great forum for people engaged and interested in discussing all aspects of B2B Online Marketing, including Search Engine Optimization, Paid Search strategies, Microsite deployment, Email Marketing, Lead Nurturing, etc.
