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landing pages with lead capture maximize visitor conversion


Tools For Online Marketing

 

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Landing Pages & Lead Capture Forms

Easy to create, test, and optimize.

Can you easily manage your web pages, landing pages, and lead capture forms?  And is it easy to create Content Experiment variations from Google Analytics that allows you to conduct A/B testing of different messages, headlines, images and form fields so you can improve the conversion effectiveness of the page?

Genoo makes it an easy process that doesn't require a technical degree to implement.  So you can get your campaigns in place and working on your timeline.  And when it comes to lead generation, you want the flexibility and control that allows you to fill up your lead pipeline.

Use your own domain name, and create custom page URL's for your pages.  Leads can be stored and segmented directly into your Genoo lead database, where you can trigger just the right messages that they'll be interested in receiving.

Get your user clicking where you intend.  Design your pages for optimum engagement.  Have landing pages optimized for mobile browsers as well as standard browsers.  Paying attention to conversion will help you grow your customers and business.

Landing Pages Engage

landing pages improve results

Consider these findings from Marketing Sherpa's Landing Page Handbook:

  • 44% of clicks for B2B companies are directed to the home page, not a special landing page.
  • Of B2B companies that use landing pages, 62% have six or fewer total landing pages.
  • Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions.

The most common excuses for not using landing pages more often is that the “marketing department is overloaded” or “the IT or Web department doesn’t have time or resources to create pages for us and we can’t do it without them”.

Genoo allows you to stop the excuses and start enjoying higher performing pages, better conversions, and more leads.  No IT required.

Consider that your calls to action aren't yielding the results they could be.  Your content isn't creating the engagement that a few well-placed tweaks could.  The premise around landing pages is that if you focus on specific interests, rather than general one-size-fits-all web pages, you will provide your visitor with what they are looking for, and they will have more interest in your product.  Copywriting doesn't have to be a chore.  Dont ignore the value of tested pages to improve your lead funnel.

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Testing Improves Conversion

Improve Landing Page conversion with split testing

Genoo makes it easy to use Google Website Optimizer to conduct split tests on your landing pages.  Why tackle this?

Improve Your Conversion Rate.  This is the single biggest reason.  It allows you to squeeze more value out of the same levels of traffic and visitors.  In many cases, improving your conversion is an easier and less costly proposition than increasing your visitor traffic.

Here are a few things to test:

  • Your Headline.
  • Your Sub-Headline.
  • Each Paragraph.
  • Your Call-to-Action.

And best of all, Google Website Optimizer is free!  Using Genoo landing pages with Google Website Optimizer can be your ticket to better lead generation.  Combined with Genoo's lead management, you're on your way to more customers and revenue!