Stay Top-of-Mind and Keep Leads Warm
That's what the smart marketers and businesses are doing. Capitalizing on the 81% of leads who close after the fifth contact or later. You can be among the 10% of businesses who take this on, and while you're focusing on the immediate and demanding activities with the sales-ready leads, or other fires, you can rest assured that you're following up and keeping your lead pipeline moving through the buying process.
Lead Scoring Identifies Those Who Are Sales-Ready
Genoo's triggers work alongside our lead scoring, so when leads hit a specified threshold, they can be passed directly into Salesforce.com, for attention by your sales folks. In addition, our real-time CRM-to-Lead triggers can push over updates to the CRM in real-time to update Campaign membership and status as well.
Design What Actions Activate Triggers
You identify what action triggers a lead into a nurturing sequence, and whether other sequences should be suspended. Whether that's a lead completing a lead capture form, Viewing a web page, downloading one of your reports, white papers, or eBooks, you are in control of designing a follow-up process that will give you maximum results.