Affordable doesn't Have To Mean Lower Quality or Scaled-Back Features!
We get asked this a lot: "How could you have all the features we need for that low price?!" Just take a look below, and read through our case studies and quotes from our customers. You get full featured marketing automation with Genoo. Best of all, we listen to and partner with our customers when there is something you need that isn't available -- now that's a breath of fresh air!
We are committed to providing the features that are most useful and necessary when using the internet to grow your business. This means we focus on the three key areas that will make the biggest difference:
- tools that will help accelerate your ability to generate leads,
- the necessary follow-up marketing that is essential to building and nurturing relationships with your leads, and
- knowing when leads are ready to transition to customers.
The features available with Genoo rival much more expensive marketing automation platforms:
| Lead Generation: | ||
| Centralized Lead Database |  |
Unlimited # Leads - You choose the Email plan that works best for your needs. Keeping leads in a centralized lead database allows you to track comprehensively across marketing campaigns and site visits - the automated system gives you more information to help tailor your marketing and give your leads exactly what they want. Seems simple, but it's HUGE for the results you can get. |
| Landing Pages | |
When creating pages at your site requires waiting for your IT group or a web dev techie, we put the control where it should be -- timing is in your hands, so you can easily create the landing pages your marketing efforts require -- Fast! There's no limit, or up-charge for traffic. Bring it on! |
| Microsite/Website (Genoo CMS) | |
Unlimited # Pages & Traffic -- A full-featured Content Management System that includes full SEO and Social Sharing and follow capabilities built right in. |
| Lead Capture Forms & Progressive Profiling | |
Unlimited # Forms, that can be used on our microsite/landing pages or on your externally-hosted pages. Choose pre-filled option to reduce friction and progressively capture more information about your leads. |
| Custom Fields | |
Add custom fields to your lead record, so you can store exactly what you need to about your leads! |
| Lead Segmenting Upon Capture | |
Unlike most lead capture mechanisms, that place all leads into one big list, Genoo makes it easy to segment your leads however you need to -- which easily translates into how you communicate with them and the information you offer. No more one-size-fits-all messages because you'll know what leads are interested in receiving. |
| Publish and Use RSS Feeds | |
RSS allows you to leverage your content more easily into emails, social media marketing, and more! You get one RSS feed per microsite. |
| Use RSS Feeds on Microsite/Landing Pages | |
Oftentimes people don't understand the power that RSS feeds can give busy marketers. Not only do we give you the ability to create them, we allow you to define and use any of your RSS feeds for use on your Genoo microsite and landing pages, as well as your external site pages. With Genoo, you get unlimited Feeds & Filters. We'll even show you how to use them effectively to simplify your online marketing. |
| RSS Widget for use on External Site Pages | |
Define RSS feeds on your website pages to extend your content, and capture all visitors who subscribe to to them directly into your Genoo account. No need to manage subscribers in yet one more system! Combined with our recurring email capability to regularly push new content to your subscribers, you're now tracking all lead responses in one place (replaces FeedBurner / Feed Blitz). |
| Page Comment Capability | |
Unlimited Comments - and we capture the visitors who submit comments as leads in your database! Our authorization mechanism ensures comments left by bots don't get published. |
| Comprehensive Lead Activity Tracking | |
Unlimited Visits/Views - We track how your leads respond to your marketing, across microsites and external sites you've defined to your account. Understand exactly how your leads are engaging with your marketing efforts. |
| External Site Lead Tracking Javascript | |
Unlimited Visits/Views - place the script on your externally hosted sites, not just on our landing pages. We give you a full view of your leads online activities. |
| Custom Domain Name | |
We make it easy to use your own domain name for all your email marketing links as well as your landing pages and any microsites you manage within your Genoo account. |
| Custom Page URLs | |
No more ".html" or ".asp" extensions. No more need to truncate the length. Now you can focus on the keyword for the page and incorporate that into your page URL in a way that makes sense to humans and the SEO gods. |
| On Page SEO | |
There's no special widget to install, it comes standard with our Microsite CMS. You control the Page Title, Meta Description, and Page URL, as well as all of your page content and headlines. It makes the basic on-page SEO tasks easy as pie. |
| On Page Content Relevancy Analyzer | |
Ever wonder how you make sure your page is seen as relevant for a particular keyphrase? Our Content Relevancy Analyzer will look at the top pages and conduct a natural language analysis of all the words, and assemble the theme words that are the most important to include on your page to ensure the page is relevant for the target keyphrase. We remove the guesswork -- and if you're running PPC campaigns, you want the best quality score for your landing pages, so you optimize the spend per click. A revolutionary approach to SEO copywriting! (Optional Add-On with our SEO Tools package for Standard and Premium Packages. Included with our Elite Package). |
| SEO Competitive Analysis | |
Most people think that SEO is guesswork and trial and error. And are left throwing their hands up in confusion and despair when it comes to getting their pages ranked for a target keyphrase. Our Competitive Analysis looks at all of the competition, and conducts multivariate analysis on the key factors that go into a web page getting ranked. Contrary to what you may think, it's not a linear game. It's more like leap frog. What's been needed is to know what to focus on that will move the needle. That's what our SEO Competitive Analysis tools provide. It's about time to remove the mystery! (Optional Add-On with our SEO Tools package for Standard and Premium Packages. Included with Elite Package). |
| Auto De-Duplication of Lead Records | |
Managing leads in a CRM or email marketing app contributes to the mess -- because, to be frank, they just don't handle de-duplication -- and you end up with the same leads over and over. We auto-dedupe based on email address, so you know that email is only in your lead database one time. That consolidates your knowledge of a lead. Phew! |
| Lead Nurturing: | ||
| Lead Nurturing Sequences (aka. Auto-Responder & Drip Campaigns) | |
Assemble your emails into a nurturing sequence you can trigger automatically based upon lead activity -- you set the frequency and triggers, and we take care of the rest! Ahhh...time to focus on those leads who are ready to close! Your follow up is a process you can count on. |
| Automatic Campaign Assignment Triggers & Rules | |
Which leads should get which nurturing sequence? You decide by setting up triggers and assignment rules that identify which lead nurturing sequences are best for a given lead. That's automation that makes your job easier. |
| Email Marketing | |
With Genoo, you get the best of both worlds! Send lead nurturing emails, or conduct regular email marketing -- and you get to pick the email plan that works for you. |
| Social Media Sharing, Tracking, & Reporting | |
How well is social media working for your marketing efforts? With our social media sharing, tracking, and reporting, you can answer that question definitively -- like who's sharing? What traffic's being generated? And more importantly, how many leads are coming from those shares. Easily include social follow and social sharing links in your emails, on your microsite and landing pages. Not bad... and there's more on the way! |
| Comprehensive Lead Activity Tracking | |
This is where knowledge about your leads will set your sales and marketing activities apart. Comprehensive tracking -- beyond just clicks through an email, that includes all your email campaigns, website visits, downloads, and more! And we go one-step further by making all of this "actionable" in terms of how you target and send messages they'll be interested in receiving. |
| Full Lead Interest Profiles | |
We track everything leads do after they opt-in -- including website visits, downloads, email opens and click-throughs across all of your campaigns. And we store it in what we call, their "Interest Profile", so you can get the full scoop on any lead at any time. |
| Lead Scoring & Ranking | |
Turn it on, and start to identify scores for those pages and resources that indicate interest and buying intent. It's the best way to separate the 20% of leads who are likely interested in doing business with you from the 80% who are not. Genoo has both profile scoring and activity scoring, so you can target your perfect customer and pay attention to them as they move through their buying process. |
| Dynamic List Creation & Management | |
Create and save parameters for lists, so when you need them, they are current based upon up-to-the-minute information you've got on your leads. Then use the results for different activities, such as pushing across to your CRM, sending out emails, and more! Slice and dice, or as we like to say, target and serve. |
| Lead Import/Export via CSV | |
Import existing leads into Genoo with a comma-separated-values file (CSV). If you don't have CRM integration needs, then this is easy enough. Exporting leads works the same way. |
| PDF & Image File Hosting | |
Our Content Library can house your images, your content and your PDF's so you don't have to worry about how to get that done. Plus, you can set up your Genoo account to use your own domain as well -- so your leads and prospects only deal with... YOU! |
| Flexible Send Scheduling | |
We send on your timeline. The date you want. The time you want. So we give you full control, with the ability to modify and change as you need to. Both with regular email marketing set on a recurring schedule, or with your lead nurturing sequences. |
| Opt-Out Tracking | |
We allow for full CAN-SPAM compliance. And that means making it easy for folks to opt-out of receiving your emails. We manage it automatically, to ensure that you don't send to them again. You can also export our opt-out (do not email) list if needed. |
| Do Not Email List Import/Export | |
Import your existing opt-out list into Genoo, so you maintain your CAN-SPAM compliance and honor the request of those who don't want your emails. |
| Auto Bounce Handling | |
When emails bounce, we handle it and keep your list clean. We mark those leads as bad emails, so they're still in your list, but you can manage what you want to do with them (either get a working email, remove them, export them to provide back to your list provider, or hold for now). |
| Use RSS Feeds in Emails | |
Have a newsletter you send on a regular basis? We make it easy to set up your newsletter, and populate it with an RSS feed, so all you have to do is create content and publish it to the RSS feed. Set the newsletter to send on a recurring schedule, and we'll automatically check to see whether there's any new content in the RSS feed based on the filters you've set. If there is, the email goes out. If not, it sets to check again based on the next send date. No fuss. No muss. |
| Converting Leads Into Customers: | ||
|
CRM Integration - Salesforce.com |
|
If you've got Salesforce.com Professional or Enterprise, then you can integrate apps from their AppExchange -- and we've got one! It makes it easy for you to pull across your leads and contacts directly into your Genoo account, as well as push leads across automatically into Salesforce.com based upon Lead to CRM triggers you establish, or a lead score threshhold that gets met. Your sales team can access the lead "Interest Profiles" for leads and contacts directly from the Salesforce.com lead/contact interface, allowing your sales folks to understand the interests leads have when starting the sales conversation. |
| Real-time Lead-to-CRM Triggers | |
You set them, based upon a download, or click through an email, the completion of a lead capture form, and those leads can be pushed across to your Salesforce.com account, and update a campaign (and status for that campaign) in real-time. |
| CRM Lead Score Threshold Trigger | |
With lead scoring turned on, you can set a lead scoring threshhold that indicates a lead is likely to be sales-ready. We'll push the lead right over into Salesforce and even convert it to a contact if you say that's what you want. |
| View lead Interest Profile from CRM | |
You can add Sales Users to your Genoo account as you need them, and tie them to your Salesforce.com Users, so they can see the lead and contact information right in Salesforce. Requires Genoo Sales User ($9.95/mo) for each SFDC Sales person who will access lead information |
| Follow-Up Queue | |
We also have a Follow-Up Queue within Genoo, where leads can be placed when they pass a lead score threshhold. You can manage and monitor within Genoo, add notes and activities. |
| Follow-Up Queue Lead Score Threshold Trigger | |
Just like our CRM Threshhold, this score triggers them into your Follow-Up Queue within Genoo. |
| Standard Reporting: | ||
| Full Campaign Reporting & Metrics | |
Full metrics for email marketing campaigns - including opens, clickthroughs, single page and multi-page visits, as well as the opt-out information. |
| Most Responsive Leads Reporting | |
Across all of your campaigns, including site visits, who are your most responsive leads in your list? We can tell you. |
| Most Influential Leads Reporting | |
Those leads who share your content in social media, and drive more traffic and leads to your site, you could label as "influencers". We do, and we show you who they are. |
| Top Lead Generation Referrers | |
Your web analytics can tell you your top Referrers -- those sites that send visitors to you site. We go a step further, and let you know which of those referrers actually result in leads for you. |
| Top Lead Generation Keywords | |
SEO is all about keywords, and your analytics package can tell you the keywords that are bringing traffic to your site. We tell which of those results in leads. Now you can focus your SEO on the keywords that pay-off. |
| Most popular downloads | |
Whether you ask for lead information or not, we can tell you which downloads are the most popular - at your Genoo-hosted sites, as well as externally hosted sites. That helps you understand the content that is adding value, so you can build on success. |
| Form completion/submission tracking | |
Ideally, you'll have many lead capture forms on your site that gate access to content and help with your lead generation efforts. We'll tell you which lead capture forms are the most active and productive for you. Eliminating the guesswork. Saving you time. |
| Expand Your Account As You Grow: | Available with Premium & Elite Accounts: | |
| Additional Account Users | |
$29.95/additional marketing user/mo |
| Additional Sales Users | |
$9.95/sales user/mo |
| Additional Microsite (unlimited pages & traffic) | |
$19.95/mo |
| Support to Knock Your Socks OFF | Available with All Account Packages: | |
| Dedicated Genoo Account Specialist | |
included |
| Online, Phone, and Email Support Options | |
included |
| 20 Minute Success Coaching Session | |
An expert review of your campaign/strategy |
