Get Control Over Your Online Marketing Campaigns

When you have the ability to deliver online content easily, tell your leads about it and track who’s interested, being relevant gets easier. Nurturing your leads to sales readiness means continuously and consistently communicating to them about high-value priorities. The only way you can do that is when you have the intelligence (metrics) to know when you’ve hit the mark.

But building the interest of your existing leads isn’t enough. You need to facilitate growing demand to ensure a continuous stream of new leads step forward. Considering that most people begin their research for new vendors and solutions to problems online, optimizing your marketing content for search results is critical.

Genoo gives you the power to impact the entire process—from generating leads to transforming them into sales-ready opportunities and a seamless hand-off to Salesforce.com.

The leads you give to sales will be highly qualified and invested in pursuing sales activities. And, won’t it be gratifying when salespeople are clamoring for more of them?

Take a look at what's available with Genoo:

Website, Microsite, and Landing page Publishing
Launching a product? Sharing specific expertise? Creating a new marketing campaign? Microsites are the answer to focused online content display for targeted audiences. Microsites and landing pages are both easily created and automatically tied to lead activity. You’ll know everything your leads access and view. Change content on the fly if you see a better opportunity to drive interest. Get your site search engine optimized. If a lead’s interest changes, you’ll be the first to know…and respond.  We drink our own kool-aid, this site is a "Genoo powered" microsite.  We have many options that allow you to get your exact look and feel for your pages.  Add pages and edit content with ease.  We also include an image library - making it easy to upload and use your images across your online marketing activities.

Publish your Genoo Microsite pages to an RSS Feed - allow users to engage with your content on their terms by receiving your content via RSS feed.  You have control over what pages are added to the feed.

Effective Demand Generation
Buyers are exercising their control over the purchase process. Being found is highly dependent on search engine optimization. Easily create and assign keywords, meta descriptions, page titles and search-friendly URLs to optimize every page on your microsites and landing pages. Once leads find you, encourage them to raise their hands via customized lead capture forms that request relevant information.

Enable Social Sharing from your Genoo Microsite and emails - and track the effectiveness of the sharing - both in traffic generated and new leads that are created!

Enable visitors to leave comments, and start leveraging engagement as a lead generation device.

Smart Lead Nurturing
Nurturing means getting high-value communications to interested leads to keep your organization top-of-mind. By gathering relevant, actionable insights that define your leads' interest levels, results improve. Because, once you know their interests, it's easy to target focused emails to different lead segments, then track their responses and adjust your dialog accordingly to strengthen engagement.  Lead scoring helps you pinpoint the most interested leads.  Trigger nurturing and follow-up sequences based on lead activity (i.e. download of a whitepaper or eBook, completing a form, viewing a microsite page, etc), and automatically turn on/off as leads move through the buying process. Ensure your communications are always relevant to your lead's interest.

Interactive Email Marketing
The value of your marketing communications is a direct result of perceived relevance. By leveraging Interest Profiles and Active Segmenting, you’ll know you’re communicating with leads who are interested in specific products and services. Response levels will increase measurably. And, based on those metrics, you can easily communicate whenever you need to.  Enable social sharing directly from your emails, and start tracking the impact that social media sharing has on your marketing efforts.

Closed-Loop Integration with Salesforce.com
When you know your leads are ready for a sales conversation, Genoo allows you to push them over to Salesforce.com either automatically or manually, depending upon your needs.  If Sales finds the lead isn't actually ready for a sales conversation, or the lead has a change or delay in plans, Sales can send the lead back to nurturing, so they can stay warm until they're ready to move forward.  Never unknowingly drop a lead again, and keep Sales synchronized with your marketing efforts!

See what's possible - view our demo >>

We've put together 3 short video demos that will give you a sense and an overview of some of what you can do with Genoo.