Genoo talks with Ardath Albee Part III: Listening Stategies
A conversation with Kim Albee, President of Genoo, and Ardath Albee, author of "eMarketing Strategies for the Complex Sale" that explores how LISTENING effectively is the key to developing great content.
Ardath Albee, CEO of her firm, Marketing Interactions, Inc. is a B2B Marketing Strategist. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities.
Her book, eMarketing Strategies for the Complex Sale is now out from McGraw-Hill.
You will learn...
- How listening can make your content more relevant.
- Tools for listening and how to use them.
- The pit falls of listening, and how to avoid them.
- The "Rules of Engagement."
- And more!
