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"By being able to intelligently follow-up on leads through both explicit and implicit analytical perspectives of each individual potential client, the lead closure process with Genoo is taken to  another level of effectiveness."

Max Sequeira
Owner
Noosphera

Comprehensive Tools for Online Marketers

This suite of tools gives you what you need to create, manage and quantify marketing programs. Say goodbye to siloed lead information, long waits to get through the IT queue and guessing about what your leads want.

Focus on facilitating dialog that turns leads into sales opportunities.

Smart Lead Nurturing

• Real-time lead activity and interest tracking
• Dynamic list management for segmented campaigns
• Drip email marketing based on interests, demographics, or both

Nimble Microsite Publishing

• Build a microsite, or landing pages, in minutes
• Use your own domain name and page URLs
  
• Create and change content on the fly
• Assign where and how your content displays
• Construct and deploy lead capture forms
• Choose whether or not to capture lead info for whitepaper and eBook downloads
• Create Landing pages for Paid Search or Email campaigns – with, or without, site navigation display

Effective Demand Generation

• Create Lead Capture Forms for use/placement on microsites & landing pages
• Automated intelligent de-duplication of lead database
• Easy SEO changes on each page and/or landing page, including:

• Page Content
• Page Title
• Page URL
• Image file name and Alt tag
• SEO-friendly Site Pages
• Meta description
• Meta keywords

Interactive Email Marketing

• Create and send email campaigns
• Import your lead list and use List Management to segment your list into categories
• Target to leads with interest profiles and active segmenting
• Unsubscribe links automatically place people on the Do Not Email list.
• Ability to keep your list clean through bounce processing and automatic forwarding of any Abuse reports received (these happen when people who receive your emails click the “report as spam” buttons within their email tool – so you can delete these leads from your list.)

Relevant Content Management

• Content Library: Create messaging and content that can be shared across your microsites and landing pages.
• Image Library: upload images and use across pages as needed.
• Content: Create HTML-based content using our WYSIWYG editor, and then include on Microsites, Landing pages and your Email Campaigns. Categorize your content so it’s easy to locate when you want to use it in different places.
• Links to Files (i.e. PDF’s for download): Upload documents and files and make available on your site. Track access and utilize on either Microsites or Landing pages.
• Links to Sites (external sites or content you want to drive traffic to): Link to your corporate website, or other external sites. Upload videos to a private You Tube page and create a link to that video to include on your microsite or landing pages.
• Link Lists – Combine content together into lists with a specific header. Display the list as a unit on Microsite or Landing pages.