Genoo's online marketing automation tools
put you in control...

Generate 50% More Leads and Convert Them Into Customers

If you're like most, you need to do more with less.  And if you're dependent upon technical IT or outside resources to make mods or changes to your website or build landing pages for your marketing efforts, then imagine what you could do if you could make those changes yourself easily?  What if you could have freedom from your WebDev and IT folks, and get marketing initiatives done on your market's timelines?

Genoo delivers the inbound and outbound marketing automation tools with the capabilities that puts you in control of generating more leads, nurturing those leads with effective follow ups, and converting them into customers.

"Genoo rocks! Publish a new website, manage content, generate demand and nurture leads without an IT department. Finally, an innovative marketing automation solution that generates clear, indisputable ROI."
- Edward Vesely, SVP of Marketing, Vision Solutions

Get a sense for Genoo

Watch an interview with WebProNews and Genoo's President Kim Albee, and get a sense for what we're all about:

 

Save yourself time, and be more effective.  The return you can get on your marketing efforts by employing marketing automation and putting together effective nurturing programs pays off.  Consider these statistics from research:

  • generate 50% more sales-ready leads
  • reduce leads ignored by sales by 55% (on average, 80% are ignored by sales)
  • increase your win rate on deals by an average of 30%

What difference would that make to your business?

View a demo of Genoo's Marketing Automation solution

Marketing Automation Software & Resources
That Help You Beat The Competition!

Genoo’s integrated inbound and outbound marketing automation tools enables you to affordably create demand and nurture your leads, putting you in control of your essential lead management activities. Our comprehensive capabilities include:

  • Create websites, microsites, and landing pages and manage the pages and content easily
  • Send email, track and score lead responses and interest levels - making follow-up automatic
  • Launch campaigns without IT involvement - putting you in control
  • Leverage lead interest to tune messaging - building relationship and trust
  • Transition to Sales when leads are sales-ready with closed-loop integration

We'd love to be your partners in making your online marketing as effective as possible!

Genoo Marketing Resources & Expertise

Small Business Hits Lead Nurturing 'Pay Dirt' Using Genoo
Learn how a single-person marketing department implemented a lead nurturing strategy that takes only 1 day per week to manage. 

What Do You Stand For?  Building a Content Strategy
This is the year of content marketing HOW. This conversation between Kim Albee and Joe Pulizzi of Junta42 explores how to build a content strategy that delivers results.

Bridging the Gap - Social Media Marketing
Learn how to bridge the gap in your Social Media Marketing.  Bernie Borges of Find and Convert and Genoo president Kim Albee explore engaging and creating leads with Social Media.

How to Map Content to Buying Stages
Genoo Talks with Ardath Albee Part 1: Mapping Content to Buying Stages
The conversation explores content planning and development with little resource or budget, and illustrates how to develop contagious content no matter what!

How Microsites & Blogs can Increase Lead Flow
Genoo talks with Ardath Albee Part 2: Microsites v. Blogs v. Corporate Sites
The conversation explores how to improve your SEO efforts and reach within your target market through expanding beyond your corporate website constraints.  The conversation explores the pros/cons of a microsite vs. a blog and how they can help improve your outreach into your target markets, driving more leads and conversions!

How Listening can Develop Great Content
Genoo talks with Ardath Albee Part 3: Listening Strategies
The conversation with Ardath Albee, author of "eMarketing Strategies for the Complex Sale," explores how LISTENING effectively can be the key to developing great content.

Get Hitched; Not Ditched
Practical How-To guide series outlines essential how-to's of getting found, creating demand, and converting more leads into customers. Find out the essential aspects of getting hitched and not ditched!

Case Study: Windward Leadership's Jim Ruprecht constructs his site in a day!  Find out how...

Case Study: Business Efficacy's Kurt Theriault talks about experience with Genoo

Case Study: Vision Solutions uses Genoo for unified marketing automation

Is your website a lead generation and conversion machine?
Find out if your website is just a brochure or if it has what it takes to work as a business tool that helps you grow your business. Are you frustrated with your website and it's ability to generate and capture new leads? Do you have the ability to easily launch new campaigns, and provide relevant follow ups to the leads you generate?

More Marketing Resources >>

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Genoo Marketing Resources & Expertise

July 6, 2010
Online Marketing Summit Tips & Take-Aways
Jackie Kuehl blogs her top 5 tips and take-aways from the Online Marketing Summits regional tour in Chicago.  Genoo's president and founder Kim Albee was there to speak on Demand and Lead Generation.  Kim also spoke at the Milwaukee and Minneapolis events.

June 8, 2010
Social Media: Making Friends for Fun & Profit - Webbiquity Blog Post
With all of the hype surrounding social media, knowing how to dip your toe in the water without falling into the deep end of the social media pool can be challenging. Should you participate? What avenues will be most fruitful? And how do you optimize the time you spend with social media sites?

May 6, 2010
David Raab Reviews Genoo's Web Marketing Automation System
David Raab reviews our "web marketing system." Genoo goes beyond other demand generation platforms, since it can host full-blown websites (like this one), allow users to easily incorporate demand generation capabilities, include social media sharing and tracking, and enable lead scoring.  It's an option worth considering for small businesses with limited funding, given it's availability at a small-business-friendly price.

May 4, 2010
Genoo and Act-On Software Add Social Marketing Features
Customer Experience Matrix blog post by David Raab outlines Genoo's social media sharing and tracking features, which includes the ability to track and identify your most influential leads, as well as identify lead scoring for leads who do participate in social media sharing.  Genoo is one of only a handful of marketing automation vendors providing such tracking. 

Apr 20, 2010
Measure Social Media Impact In Your Marketing Campaigns!
Genoo customers can now incorporate social media capabilities into websites, microsites, and emails, and track those leads who share their information. Genoo also lets marketers see how effective the sharing is – providing a way to track the impact of social media on their marketing efforts.

Mar 1, 2010
Look For Ways To Manage Your Social Media Time Better
Time becomes more valuable as information becomes more abundant.  Kim Albee spoke with WebProNews while at OMS in San Diego about the challenges that SMB marketers face.

More Genoo in-the-media >>

Genoo Marketing Automation - Generate Leads, Nurture Leads, Convert Leads Into Customers

"The Genoo team has been and continue to be wonderful to work with - responsive, patient, timely, and, dare I say, nurturing in their dealings with clients. I could not be more pleased."

Margaret Johnson
Managing Director, Marketing
Oakwood Systems Group, Inc.

Genoo Online Marketing Tools At Your Fingertips!